"You know you do!"

Robin's-Bikes-Destin-FloridaRobin Wilkes, originally from Panama City, began working in the bicycling industry in 1988. His love for cycling, not only as a sport, but a lifestyle, grew into a passion to share with others.

Robin’s Bikes & Fitness, Inc. was established in July 2000. It all started in an empty unit of a strip mall, with a telephone and a phonebook. There was no desk, no chair, no display cases, just a desire to create a bicycle shop that offered the best of the best that a cyclist would want.

Robin’s goal was to have great selections, “best of categories…not just great quality, but the best companies that stood behind their products”.

 

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Robin’s Philosophy: There is a huge difference between Retail and Relationship. Robin’s Bikes & FITness is not just about selling product, Robin’s wants the customer to get the best product that FITs his or her specific and personal lifestyle.

At Robin’s, the closing of a sale is not the “end all”… it’s the beginning. Getting you involved, not in just the “sport” of cycling, but the lifestyle experience, is the goal.

 

 

 

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In June, 2006, Robin’s moved to a free standing building, carrying a wide variety of bicycles, from beach cruisers to high end custom builds.

The address may have changed, but the philosophy has remained the same.

 

 

 

 

 

HOW ROBIN’S CHOOSES BIKE LINES

#1 IBD (Independent Bicycle Dealer) Allows Robin’s to sell a “Bicycle Lifestyle” integrating various brands, not just limiting the customer’s choices

#2 Quality/Reputation/Commitment to Cycling/Dealer and Customer Loyalty

#3 Philosophy: As cyclists, when it comes to quality, Robin’s asks, “Would I wear it, would I ride it, would I use it? If the answer is NO, then Robin’s won’t sell it”.