HOW ROBIN’S CHOOSES BIKE LINES
#1 IBD (Independent Bicycle Dealer) Allows Robin’s to sell a “Bicycle Lifestyle” integrating various brands, not just limiting the customer’s choices
#2 Quality/Reputation/Commitment to Cycling/Dealer and Customer Loyalty
#3 Philosophy: As cyclists, when it comes to quality, Robin’s asks, “Would I wear it, would I ride it, would I use it? If the answer is NO, then Robin’s won’t sell it”.
Helmets: Giro, Specialized, Kask
Shoes: Specialized, SIDI, NorthWave
Pedals: Shimano, Look
Hydration Paks: CamelBak